All right, I think most of the people I work with have gone to bed (not that many of them read this anyway), so it's safe to post this.
When I was little, I hated tomatoes. I would pick them out of salads, I'd pick large ones off of pizzas, and I was always leery of homemade pasta sauces. I wouldn't eat tomato soup, no matter how sick I got. I wised up over time, and now I've essentially cut ketchup out of my diet completely with the thinking of "if I want something that tastes "tomatoey," I'll just put on a tomato.
Plus, they work as a great base for sauces and soups.
Like gazpacho.